Die Modellierung von Präferenzveränderungen mittels Scanner Panel Daten
Year of publication: |
2004
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Authors: | Hildebrandt, Lutz ; Michaelis, Lea |
Published in: |
Operations research proceedings 2003 : selected papers of the International Conference on Operations Research (OR 2003), Heidelberg, September 3 - 5, 2003 ; with 51 tables. - Berlin : Springer, ISBN 3-540-21445-3. - 2004, p. 197-204
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Subject: | Marktforschung | Market research | Innovation | Markteintritt | Market entry | Präferenztheorie | Theory of preferences | Theorie | Theory | Logit-Modell | Logit model |
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