Die Modellierung von Problemen der Marketingforschung mit Strukturgleichungsmodellen
Year of publication: |
2005
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Authors: | Hildebrandt, Lutz ; Temme, Dirk |
Published in: |
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag. - Wiesbaden : Gabler, ISBN 3-409-03418-8. - 2005, p. 49-70
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Subject: | Strukturgleichungsmodell | Structural equation model | Marktforschung | Market research | Theorie | Theory |
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