Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation
Barbara Seegebarth
| Year of publication: |
2011
|
|---|---|
| Authors: | Seegebarth, Barbara |
| Publisher: |
Hamburg : Kovač |
| Subject: | Konsumentenboykott | Consumer boycott | Partizipation | Participation | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Theorie | Theory | Verbraucherboykott | Verbraucherverhalten | Motivation |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | XVIII, 325 S. graph. Darst., Tab. 21 cm, 431 g |
|---|---|
| Series: | Schriftenreihe Strategisches Management. - Hamburg : Verlag Dr. Kovač, ISSN 1617-7762, ZDB-ID 2087677-4. - Vol. 119 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2011 |
| Notes: | Enth. Literaturverz. |
| ISBN: | 3-8300-5919-1 ; 978-3-8300-5919-6 |
| Classification: | Wirtschaftssoziologie, Wirtschaftspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009240949