Die Neuausrichtung des App- und Smartphone-Shopping : Mobile Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel
Gerrit Heinemann
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Heinemann, Gerrit |
| Publisher: |
Wiesbaden, Germany : Springer Gabler |
| Subject: | Online-Handel | Online retailing | Elektronisches Geld | Electronic money | Mobile Anwendung | Mobile application | Electronic Commerce |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XV, 230 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-658-19134-4 ; 978-3-658-19135-1 |
| Other identifiers: | 10.1007/978-3-658-19135-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773494