Die Neuausrichtung des Zeitungsmarketings durch Customer Relationship Management
Ute Gündling
| Year of publication: |
2007
|
|---|---|
| Authors: | Gündling, Ute |
| Publisher: |
München : Fischer |
| Subject: | Beziehungsmarketing | Relationship marketing | Zeitung | Newspaper | Marketing | Theorie | Theory | Deutschland | Germany | Zeitungsverlag | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 367 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft. - Baden-Baden : Nomos, Ed. Fischer, ISSN 0939-9712, ZDB-ID 1058158-3. - Vol. 48 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Hohenheim, Univ., Diss., 2007 |
| ISBN: | 978-3-88927-420-5 ; 978-3-8329-4357-8 ; 3-88927-420-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389800