Die neue Macht im Pricing
von Udo Kopka, Nils Michaelis, Stefan Rickert und Jens Weng
| Year of publication: |
2008
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|---|---|
| Authors: | Kopka, Udo ; Michaelis, Nils ; Rickert, Stefan ; Weng, Jens |
| Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 14475078. - 2008, 2, p. 36-43
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Source: |
Persistent link: https://www.econbiz.de/10009065611