Die Nicht-Klassiker der Unternehmungskommunikation
Torsten Tomczak ... (Hrsg.)
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Tomczak, Torsten (ed.) ; Müller, Frank (contributor) ; Müller, Roland (contributor) |
| Publisher: |
St. Gallen : Verl. Thexis |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Schweiz | Switzerland | Kommunikations-Mix | Kommunikationspolitik | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 243 S Ill., graph. Darst 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 27 Beitr. brosch. : sfr 70.00 |
| ISBN: | 3-908545-10-2 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022213