Die Provisionsgestaltung im Affiliate Marketing : eine Analyse auf der Basis der Prinzipal-Agent-Theorie
Daniela Tollert
| Year of publication: |
2009
|
|---|---|
| Authors: | Tollert, Daniela |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Electronic Commerce | E-commerce | Provision | Commission payments | Tochtergesellschaft | Subsidiary company | Marketing | Prinzipal-Agent-Theorie | Agency theory | Affiliate-Programm | Agency-Theorie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 324 S. graph. Darst. |
|---|---|
| Series: | Schriften zur Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0080-7001, ZDB-ID 527070-4. - Vol. Bd 103 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2009 |
| Notes: | Literaturverz. S. 312 - 324 Erscheint: September 2009 |
| ISBN: | 978-3-17-021021-9 |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836890