Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz
Year of publication: |
2012
|
---|---|
Authors: | Sohn, Stefanie ; Kesting, Tobias ; Paslick, Anne |
Published in: |
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing. - Berlin : Schmidt, ISBN 3-503-14139-1. - 2012, p. 323-345
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Kommunikation | Communication | Emotion | Veranstaltungswirtschaft | Event sector | Deutschland | Germany |
-
Kassubek, Martin, (2011)
-
Nowack, Christian, (2016)
-
Eckhoff, Andreas, (2001)
- More ...
-
The sources of the many faces of consumer smartphone attachment : A value‐in‐use perspective
Sohn, Stefanie, (2021)
-
The sources of the many faces of consumer smartphone attachment: A value‐in‐use perspective
Sohn, Stefanie, (2021)
-
Understanding the inhibitors to consumer mobile purchasing intentions
Sohn, Stefanie, (2020)
- More ...