Die Sprache der Anzeigenwerbung : eine linguistische Analyse aktueller Werbeslogans
Manuela Baumgart
| Year of publication: |
1992
|
|---|---|
| Authors: | Baumgart, Manuela |
| Publisher: |
Heidelberg : Physica-Verl. |
| Subject: | Printwerbung | Print advertising | Sprache | Language | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 342 S |
|---|---|
| Series: | Konsum und Verhalten. - Würzburg : Physica-Verl., ISSN 0176-9235, ZDB-ID 1127045-7. - Vol. 37 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 333 - 342 |
| ISBN: | 3-7908-0632-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000846902