Die Stadt als Marke : eine qualitativ-empirische Untersuchung zur identitätsorientierten Markenpolitik von Städten
Martina Kühne
| Year of publication: |
2008
|
|---|---|
| Authors: | Kühne, Martina |
| Publisher: |
Aachen : Shaker |
| Subject: | Stadtmarketing | City marketing | Markenführung | Brand management | Markenimage | Brand image | Zürich | Zurich |
| Description of contents: | Description [d-nb.info] |
| Extent: | XIV S., S. 15 - 267 Ill., graph. Darst 21 cm, 402 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Zürich, Univ., Diss., 2008 |
| ISBN: | 978-3-8322-7422-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003757613