Die vorhersage touristischen verhaltens auf der grundlage von lebensstil‐ und schichtmodellen

Since the 80s of the last century in German Sociology, a discussion has taken place referring to the question of the persistence of class‐related social inequality or new socio‐cultural concepts, such as life‐style of social milieu, in order to describe and analyse different patterns of attitudes and behavior. However, it would be more fruitful to analyse fields where class or life‐style are more appropriate in describing the segmentation of the social world. In this article, we address the question whether different choices of holidays can better be predicted by a measure of social class or a life‐style typology, developed on the basis of different dimensions of everyday taste. As a result, it can be shown that the predictive power of life‐style in the field of holiday behavior is about three times as strong as social class.