Die Werbebeobachtung in Österreich
Klaus Fessel
| Year of publication: |
2007
|
|---|---|
| Authors: | Fessel, Klaus |
| Published in: |
Handbuch der Marktforschung. - Wien : Facultas.wuv, ISBN 978-3-7089-0145-9. - 2007, p. 74-78
|
| Subject: | Marktforschung | Market research | Werbewirkung | Advertising effects | Werbung | Advertising | Direktmarketing | Direct marketing | Sponsoring | Sponsorship | Öffentlichkeitsarbeit | Public relations | Österreich | Austria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003536385