Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung
Year of publication: |
2007
|
---|---|
Authors: | Ebster, Claus ; Wagner, Udo ; Bumberger, Cora |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 29.2007, 1, p. 40-53
|
Subject: | Handelsmarketing | Retail marketing | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
-
The meaning of store image and store atmosphere in the store choice process
Renko, Sanda, (2006)
-
Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud, (2012)
-
Attributes of young consumers' favorite retail shops : a qualitative study
Yip, Toby C. Y., (2012)
- More ...
-
Ebster, Claus, (2007)
-
Children's influences on in-store purchases
Ebster, Claus, (2009)
-
Context effects of erotic television advertising
Ebster, Claus, (2009)
- More ...