Die Wirkung konsumentengerichteter Promotions auf das Konsumverhalten
Frank Dürrmeier
| Year of publication: |
2004
|
|---|---|
| Authors: | Dürrmeier, Frank |
| Publisher: |
Wiesbaden : Denk!Inst. |
| Subject: | Sales-promotion | Verbraucherverhalten |
| Extent: | 75 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-936940-01-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004816758