Extent:
IX, 335 S.
graph. Darst.
21 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis
Language: German
Thesis:
Zugl.: Köln, Univ., Diss., 1996
Notes:
Literaturverz. S. 284 - 320
Efal. : DM 79.00, sfr 71.89, S 576.61
ISBN: 3-89012-510-7
Classification: Unternehmensführung ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011799115