Extent: | IX, 335 S. graph. Darst. 21 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Köln, Univ., Diss., 1996 |
Notes: | Literaturverz. S. 284 - 320 Efal. : DM 79.00, sfr 71.89, S 576.61 |
ISBN: | 3-89012-510-7 |
Classification: | Unternehmensführung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799115