Die Zielgruppe Senioren : eine interdisziplinäre Analyse der älteren Konsumenten
Björn O. Brünner
| Year of publication: |
1997
|
|---|---|
| Authors: | Brünner, Björn O. |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Ältere Menschen | Elderly people |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 242 S. : graph. Darst Anm.; Abb.; Diagr.; Lit. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hamburg, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 229 - 242 |
| ISBN: | 3-631-32364-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000965198