Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden; mit Fallbeispielen
Heribert Meffert; Manfred Bruhn
| Year of publication: |
1995
|
|---|---|
| Authors: | Meffert, Heribert ; Bruhn, Manfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 627 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 595 - 617 Gb. : ca. DM 68.00, ca. sfr 68.00, ca. S 531.00 |
| ISBN: | 3-409-13688-6 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014272452