Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms
Year of publication: |
1994
|
---|---|
Authors: | Herbig, Paul ; Milewicz, John ; Golden, James E. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 9.1994, 1, p. 60-69
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer Marketing | Industrial Marketing | Forecasting | Marketing | Planning |
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