Differences in the city branding of European capitals based on online vs. offline sources of information
Year of publication: |
February 2017
|
---|---|
Authors: | Molina, Arturo ; Fernández, Alejandra C. ; Gómez, Mar ; Aranda, Evangelina |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 58.2017, p. 28-39
|
Subject: | City branding | Brand equity | Multi-group | Western European capitals | Online | Offline | Stadtmarketing | City marketing | Europa | Europe | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Social Web | Social web |
-
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt, (2011)
-
Journal of Brand Management : year end review 2018
Powell, Shaun M., (2018)
-
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim, (2022)
- More ...
-
Molina-Collado, Arturo, (2022)
-
Opportunities for craft consumption : analysis of the quality perceived by consumers
Molina, Arturo, (2014)
-
Consumer service and loyalty in Spanish grocery store retailing : an empirical study
Molina, Arturo, (2009)
- More ...