Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
Mehmet Civelek, Krzysztof Gajdka, Jaroslav Světlík, Vladimír Vavrečka
| Year of publication: |
2020
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|---|---|
| Authors: | Civelek, Mehmet ; Gajdka, Krzysztof ; Světlík, Jaroslav ; Vavrečka, Vladimír |
| Published in: |
Equilibrium : quarterly journal of economics and economic policy. - Olsztyn : Instytut Badań Gospodarczych, ISSN 2353-3293, ZDB-ID 2753615-4. - Vol. 15.2020, 3, p. 537-563
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| Subject: | online marketing | social media | SMEs | Czech Republic | Slovakia | Hungary | Ungarn | Tschechien | KMU | SME | Social Web | Social web | Online-Marketing | Internet marketing | Slowakei |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/eq.2020.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286473