Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms
Year of publication: |
1996
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Authors: | Herbig, Paul ; Palumbo, Fred ; O'Hara, Brad |
Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 14.1996, 2, p. 55-78
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