Different consumer behaviour in Germany and Japan with regard to cultural diversities : a comparison of the mobile phone market
Christiane Laumann
| Year of publication: |
2007
|
|---|---|
| Authors: | Geißler, Christiane |
| Publisher: |
Freiberg : TU Bergakad. |
| Subject: | Deutschland | Verbraucherverhalten | Kultur | Japan |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 132, IX S. Ill. 21 cm |
|---|---|
| Series: | Freiberg research papers. - Freiberg : TU Bergakademie, ISSN 1862-1120. - Vol. 2007,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English ; German |
| Notes: | Zugl.: Freiberg, TU Bergakad., Magister-Arb. - Zsfassung in dt. Sprache |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908397