Different International Business Relationship

A literature review of (Imali N. Fernando and Wei Long, 2011) discussion of Guanxi and business are included in their study. Numerous researchers have examined the value of Guanxi as a successful business and relationship marketing technique, using a variety of business backgrounds and case studies. The empirical study aims to discover the significance of Guanxi as a successful business tool used in a Chinese business context, the significance of Guanxi as a relationship marketing tool, and the managerial implications of the concept of Guanxi, according to (Imali N. Fernando and Wei Long, 2011)