Different preferences for wine communication
Year of publication: |
June 2017
|
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Authors: | Sillani, Sandro ; Miccoli, Alessandra ; Nassivera, Federico |
Published in: |
Wine Economics and Policy. - Firenze University Press : [Verlag nicht ermittelbar], ISSN 2212-9774, ZDB-ID 2711054-0. - Vol. 6.2017, 1, p. 28-39
|
Subject: | Conjoint analysis | Consumer behaviour | Wine communication | Wine consumer | Wein | Wine | Konsumentenverhalten | Conjoint-Analyse | Weinbau | Wine industry | Weinhandel | Wine trade | Markt | Market | Kommunikation | Communication | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.wep.2017.03.002 [DOI] hdl:10419/194529 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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