Differential effect of advertising frequency on sales turnover and ads to sales ratio
Year of publication: |
2024
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Authors: | Ngwakwe, Collins C. |
Published in: |
Copernican Journal of Finance & Accounting : CJF&A. - ToruĊ : [Verlag nicht ermittelbar], ISSN 2300-3065, ZDB-ID 2753136-3. - Vol. 13.2024, 1, p. 27-42
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Subject: | accounting ratio | Ads to Sales Ratio | sales turnover | advertising and finance | repeated Ads | Werbung | Advertising | Verkauf | Selling | Werbewirkung | Advertising effects | Absatz | Sales | Verkaufspersonal | Salespeople | Betriebliche Kennzahl | Financial ratio |
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