Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Ming Cheng, Jiaqi Liu, Jiayin Qi, Fang Wan
| Year of publication: |
2021
|
|---|---|
| Authors: | Cheng, Ming ; Liu, Jiaqi ; Qi, Jiayin ; Wan, Fang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 41-58
|
| Subject: | Big data analysis | Consumer digital engagement | Firm-generated content | Outside-in perspective | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206352