Differential effects of the primary forms of cross functional integration on product development cycle time
Year of publication: |
2009
|
---|---|
Authors: | Sherman, J. Daniel ; Souder, William E. ; Jenssen, Svenn A. |
Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 230-245
|
Subject: | Innovation | Produktlebenszyklus | Product life cycle | Industrieforschung | Industrial research | Marketing | USA | United States | Nordeuropa | Northern Europe |
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