Differential Pricing Between New Customers and Loyal Customers
| Year of publication: |
2012
|
|---|---|
| Authors: | Fassnacht, Martin ; Mahadevan, Jochen |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 2130531. - Vol. 72.2012, 2, p. 179-179
|