Differentiated : segmentation for improved learning strategies
Year of publication: |
2021
|
---|---|
Authors: | Nonis, Sarath A. ; Hudson, Gail I. ; Philhours, Melodie J. |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 2, p. 155-174
|
Subject: | psychographics | retention | Student learning | Lernen | Learning | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Lernprozess | Learning process | Lernende Organisation | Learning organization |
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