Differentiating market offerings using complexity and co-creation: Implications for customer decision-making uncertainty
| Year of publication: |
2013
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|---|---|
| Authors: | Plötner, Olaf ; Lakotta, Jan ; Jacob, Frank |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bradford : Emerald, ISSN 0955-534X, ZDB-ID 10492549. - Vol. 25.2013, 1 (4.1.), p. 65-85
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