Differentiating price sensitivity from willingness to pay : role of pricing in consumer acceptance of upcycled foods
Year of publication: |
2021
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Authors: | Bhatt, Siddharth ; Deutsch, Jonathan ; Suri, Rajneesh |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 7, p. 331-339
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Subject: | food marketing | food waste | pricing | sustainability | Upcycled foods | Zahlungsbereitschaftsanalyse | Willingness to pay | Lebensmittelpreis | Food price | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Abfallvermeidung | Waste prevention | Lebensmittelmarkt | Food market | Ernährungssicherung | Food security | Ernährungsindustrie | Food industry | Lebensmittelkonsum | Food consumption | Preisdifferenzierung | Price discrimination |
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