Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium
Year of publication: |
2015
|
---|---|
Authors: | Adhikari, Atanu |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 54.2015, 5, p. 634-644
|
Subject: | subjective and objective attributes | experience product | price bundling | hybrid conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy |
-
Pricing strategies for resort fees : consumer preferences favor simplicity
Repetti, Toni, (2015)
-
Pricing hybrid bundles by understanding the drivers of willingness to pay
Shankar, Venkatesh, (2018)
-
Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen
Niederauer, Christian, (2009)
- More ...
-
Quality of tourism destination – a scale development
Mukherjee, Srabanti, (2018)
-
Effect of reference price in PWYTF pricing in tourism sector
Adhikari, Atanu, (2019)
-
Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Jha, Subhash, (2016)
- More ...