Differentiation and pricing power of online retailers
Year of publication: |
2019
|
---|---|
Authors: | Wang, Zhenjie ; Zhu, Chunling ; Tian, Shanwu ; Li, Ping |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 13.2019, 1, p. 101-120
|
Subject: | Online retailer | Differentiation | Pricing power | Customer loyalty | Logistics quality | Commodity assortment | Transaction security | Einzelhandel | Retail trade | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Preisdifferenzierung | Price discrimination | Beziehungsmarketing | Relationship marketing |
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