Differentiation versus low cost or differentiation and low cost : a contingency framework
Year of publication: |
1988
|
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Authors: | Hill, Charles W. L. |
Published in: |
The Academy of Management review : AMR. - Briarcliff Manor, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 13.1988, 3, p. 401-412
|
Subject: | Unternehmensplanung | Corporate planning | Kostenrechnung | Cost accounting | Marketing |
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