Differentiation with user-generated content
Year of publication: |
2015
|
---|---|
Authors: | Zhang, Kaifu ; Sárváry, Miklós |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 4, p. 898-914
|
Subject: | competitive strategy | game theory and bargaining theory | advertising and media | Spieltheorie | Game theory | Werbung | Advertising | Wettbewerbsstrategie | Competitive strategy |
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