Extent: | XI, 291 S. graph. Darst. |
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Series: | Beiträge zur betriebswirtschaftlichen Forschung. - Wiesbaden : Gabler, ZDB-ID 503113-8. - Vol. 9 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Hamburg, Univ., Habil.-Schr., 1960 |
Notes: | Literaturverz. S. [285] - 291 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013340847