Diffusion and adoption of good science : overcoming to dominant logic of NHST and the reporting of rubbish
Year of publication: |
October-December 2016
|
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Authors: | Woodside, Arch G. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 4, p. 327-333
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Subject: | computing with words | NHST | SPOT | symmetric |
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