Diffusion models in marketing : how to incorporate the effect of external influence?
Year of publication: |
2005
|
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Authors: | Radas, Sonja |
Published in: |
Privredna kretanja i ekonomska politika. - Zagreb, ISSN 1330-187X, ZDB-ID 1130372-4. - Vol. 15.2005, 105, p. 30-51
|
Subject: | Innovationsdiffusion | Innovation diffusion | Marketing | Theorie | Theory |
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