Diffusion of franchising as an innovation of managerial organization
by Enar Ruiz Conde and Peter S. H. Leeflang
Year of publication: |
2006
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Authors: | Ruiz Conde, Enar ; Leeflang, Peter S. H. |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 2.2006, 2, p. 65-75
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Saved in:
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