Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Year of publication: |
2023
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Authors: | Bae, Joonheui ; Kim, Kyung Hoon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 2, p. 167-185
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Subject: | Collaborative consumption platform | deindividuation | moral behavior | self-disclosure | self-presentation | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Share Economy | Sharing economy | Verhalten | Behaviour | Digitale Plattform | Digital platform | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
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