Digital advertising and the new world of ‘viral’ advertising
Year of publication: |
2017
|
---|---|
Authors: | Parker, Lukas ; Nguyen, Dang ; Brennan, Linda |
Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 42-58
|
Subject: | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Social Web | Social web | Virales Marketing | Viral marketing | Globalisierung | Globalization |
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