Digital and virtual world research on brands and marketing development
Year of publication: |
2011
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Authors: | Lim, Lynn L K ; Melewar, T C |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 1 (27.9.), p. 1-4
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