Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Dieter Georg Herbst
| Year of publication: |
2014
|
|---|---|
| Authors: | Adlmaier-Herbst, Dieter Georg |
| Published in: |
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert. - Wiesbaden : Springer Gabler, ISBN 3-658-03297-9. - 2014, p. 223-241
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424318