Digital business and electronic commerce : strategy, business models and technology
Alternative title: | Digital Business |
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Year of publication: |
[2024] ; Second edition
|
Authors: | Wirtz, Bernd W. |
Publisher: |
Cham : Springer |
Subject: | E-business | E-commerce | Digital business models | Artificial Intelligence | Big Data | Digital transformation | Digital business strategy | Internet of Things | Cloud Computing | Digital marketing | Sharing economy | Industry 4.0 | Social media | Digital government | Electronic Commerce | Online-Handel | Online retailing | Strategisches Management | Strategic management | Digitalisierung | Digitization | Geschäftsmodell | Business model |
Extent: | 1 Online-Ressource (xiii, 1030 Seiten) Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | English |
ISBN: | 978-3-031-50289-7 ; 978-3-031-50288-0 ; 978-3-031-50290-3 |
Other identifiers: | 10.1007/978-3-031-50289-7 [DOI] |
Classification: | Unternehmensführung ; Handel |
Source: | ECONIS - Online Catalogue of the ZBW |
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