Digital Due Diligence - Assessment of Digital Growth Potentials
Digital markets are based on other mechanisms than classic markets. Due diligence analyses the present position and future potential of a business. This research aims to develop a conceptual framework of relevant dimensions that encompasses digital due diligence. Haniel's acquisition of the startup Emma is used to illustrate the practical application of this framework.
Year of publication: |
2023
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Authors: | Konhäuser, Anja ; Sambol, Stefan ; Stark, Toni ; Hahn, Alexander |
Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 40.2023, 4, p. 66-73
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Publisher: |
St.Gallen : Thexis Verlag |
Saved in:
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