Digital Economy in the Post-COVID Period

Without a doubt, the COVID pandemic has made significant changes in consumer behavior, further strengthening the transition of the global system from the classical economy to the digital economy. In the context of the pandemic, consumer behavior has become even more digital: initially it was associated with health safety standards to limit social face-to-face contacts, and later consumers could not imagine their life without online aggregators of food delivery, documents, clothing, etc. A huge role in promoting economic activity had been played by social networks, which had the role of both an advertising platform and a platform for building operational communications with consumers. Special attention is given to the development of the efficient communication strategies