Digital ecosystem and consumer engagement : a socio-technical perspective
Anna Morgan-Thomas, Laurence Dessart, Cleopatra Veloutsou
| Year of publication: |
2020
|
|---|---|
| Authors: | Morgan-Thomas, Anna ; Dessart, Laurence ; Veloutsou, Cleopatra |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 713-723
|
| Subject: | Brand communities | Consumer engagement | Digital ecosystem | Practice | Social media | Socio-technical | Sociomateriality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.03.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417389