Digital engagement practices in mobile trading : the impact of color and swiping to trade on investor decisions
Year of publication: |
2024
|
---|---|
Authors: | Grant, Stephanie M. ; Hobson, Jessen L. ; Sinha, Roshan K. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 3, p. 2003-2022
|
Subject: | color | investment decisions | mobile devices | swipe to trade | trading method |
-
Red light, green light: Color priming in financial decisions
Kliger, Doron, (2012)
-
Cuenca, Mª José Zanón, (2012)
-
Marketing and the law: defending single color trademarks
Keating, Byron W., (2008)
- More ...
-
How disclosure medium affects investor reactions to CEO bragging, modesty, and humblebragging
Grant, Stephanie M., (2018)
-
The LAAPs that foster productive conversations and the crebit that undermines them
Bloomfield, Robert, (2018)
-
How Disclosure Medium Affects Investor Reactions to CEO Bragging, Modesty, and Humblebragging
Grant, Stephanie M., (2019)
- More ...