Digital entrepreneurship and value beyond : why to not purely play online
Year of publication: |
2019
|
---|---|
Authors: | Arlott, Alina ; Henike, Tassilo ; Hölzle, Katharina |
Published in: |
Digital entrepreneurship : interfaces between digital technologies and entrepreneurship. - Cham : Springer, ISBN 978-3-030-20137-1. - 2019, p. 1-22
|
Subject: | Digital entrepreneurship | Online pure players | Multi-channeling | Digitalisierung | Digitization | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Unternehmer | Entrepreneurs | Entrepreneurship | Entrepreneurship approach | Niederlande | Netherlands | Online-Marketing | Internet marketing |
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